JBL launches new products blending 80-year heritage with AI technology

Audio brand JBL, a subsidiary of Harman International, has unveiled three new products in Seoul, marking the introduction of its new global slogan, 'Made to Be Heard.' The event showcased the limited-edition JBL L100 Classic 80 speakers, alongside the AI-driven JBL EasySing Mics and JBL EasySing Mic Mini.

The JBL L100 Classic 80 is a special release commemorating JBL's 80-year legacy. Only 800 pairs of these speakers will be produced worldwide, each featuring a commemorative plaque signed by lead system engineer Chris Hagen and a unique serial number, enhancing their collector's value.

Complementing the speakers are the JBL EasySing Mics and Mic Mini, designed to meet the growing demand for high-quality, user-friendly audio solutions in the home entertainment and personal creator markets. According to Lim Sang-woo, a representative from Harman International Korea's Lifestyle Business Division, these microphones address the shortcomings of existing portable mics, such as poor sound quality and complex setups.

“

A good speaker has the power to make you listen to music you'd forgotten and fall in love with it again.

A key feature of the EasySing Mics is JBL's new on-device AI Vocal Removal technology. This allows users to eliminate vocals from any music track with a single touch, enabling karaoke-style singing. The EasySing Mic Mini, a pocket-sized device, is engineered for on-the-go music and content creation, offering vocal separation and a voice boost function to enhance vocal performance in a compact design.

The new brand slogan, 'Made to Be Heard,' reflects a core human insight: people express their most authentic selves when their voices are truly heard and resonate with others. JBL believes that unadulterated, performance-level sound fosters connections between artists, creators, friends, and inner voices, inspiring confidence and honesty. To further engage consumers, JBL is hosting a pop-up event in Seoul on June 19 and 20, offering immersive experiences with the new products and brand identity.

“

As the home entertainment and personal creator markets grow, consumers are increasingly seeking simple yet high-quality sound.