JCDecaux Lietuva Expands Digital Outdoor Network with New Screens in Vilnius

JCDecaux Lietuva is enhancing its digital outdoor advertising presence in Vilnius by installing two new large-format DigiPlay screens. These screens are strategically placed on Geležinio Vilko and Šeimyniškių streets, areas with high traffic flow for vehicles, public transport, and pedestrians.

The new screens are expected to significantly increase advertising reach. The screen on Geležinio Vilko street, near Vingis Park, is projected to achieve approximately 23,000 Visibility Adjusted Contacts (VAC) per week, assuming ads are shown every minute. The second screen, located on Šeimyniškių street in the city center, is estimated to generate around 27,000 VAC weekly. VAC measures actual potential ad viewership, considering traffic intensity and speed, providing advertisers with a clearer basis for campaign planning.

JCDecaux Lietuva emphasizes its use of data-driven technology to optimize advertising. The "Outdoor Impact 2.0" system helps forecast campaign reach and actual viewership, enabling objective comparisons between different advertising locations and more precise budget allocation. Additionally, the AI-powered "Optix Heatmap" tool analyzes visual content to identify areas that attract the most attention. These tools allow for effectiveness evaluation during both the planning and post-campaign stages, moving beyond assumptions to data-backed decisions. The introduction of these digital screens offers greater flexibility in managing advertising content, allowing for real-time updates.