Jeju Samdasoo Exports Confirmed to U.S. East Coast, Targeting North American Market

Jeju Special Self-Governing Province Development Corporation is officially launching exports of Jeju Samdasoo to the eastern United States. The company announced on June 23 that an initial shipment of about 40 tons has departed, marking a significant step in its North American market strategy.

The bottled water will be distributed primarily in key hubs on the East Coast, including New York and New Jersey. Sales will be conducted through the East Coast branches of H Mart, recognized as the largest Asian supermarket chain in North America. This move is expected to bolster Jeju Samdasoo's standing as a premium global water brand.

Jeju Development Center plans to gradually expand its sales network across the North American market, starting with New York and New Jersey. Kang Seong-hoon, acting president of Jeju Development Center, stated, "Entering the U.S. East Coast market is a crucial opportunity for Jeju Samdasoo to broaden its consumer touchpoints in the global market." He added, "We will continue to expand our overseas distribution networks to inform more consumers about the quality and value of Jeju Samdasoo."

Currently, Jeju Samdasoo is exported to 17 countries, including Vietnam, Singapore, and the Philippines, accounting for approximately 54% of South Korea's total bottled water exports. The company has set an ambitious goal to export 100,000 tons by 2035, driven by strategies focused on distribution expansion, enhanced marketing, and product localization.

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Entering the U.S. East Coast market is a crucial opportunity for Jeju Samdasoo to broaden its consumer touchpoints in the global market. We will continue to expand our overseas distribution networks to inform more consumers about the quality and value of Jeju Samdasoo.