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🇬🇭 Ghana /Economy & Trade

JGrand Commodities launches 3 cashew products

From Daily Graphic · () English

Summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • JGrand Commodities launched three new cashew products under its Juki Nuts brand in Ghana.
  • The initiative aims to add value, create jobs, and expand the market for processed cashews, transforming raw exports into finished goods.
  • The products, developed with support from the MOVE-ComCashew program, include cashew milk, cashew butter, and a protein bar.

JGrand Commodities has introduced three new cashew-based products under its Juki Nuts brand, aiming to boost value addition, generate employment, and grow the market for locally processed cashews in Ghana. This move is part of the company's strategy to fully leverage Ghana's cashew industry by converting raw nuts into finished products for both domestic consumption and export.

Ghana moved beyond producing raw cashew to developing globally competitive brands from the crop.

— Justice GanakuStating the vision of JGrand Commodities during the product launch.

The newly launched items, cashew milk, cashew butter, and a protein bar, were developed through the Market-Oriented Value Chains for Jobs and Growth (MOVE)-ComCashew program. This initiative is a collaboration between the German Agency for International Cooperation (GIZ), the Tree Crops Development Authority (TCDA), and the Ministry of Food and Agriculture.

At the launch event in Accra, Justice Ganaku, Founder and Team Lead of JGrand Commodities, stated the company's vision is to move Ghana beyond raw cashew exports towards developing globally competitive brands. He cited statistics from the Ghana Export Promotion Authority (GEPA) indicating that approximately 90 percent of Ghana's cashew output is exported raw, limiting local processing, job creation, and export revenue.

about 90 per cent of Ghana’s cashew was exported in its raw state, a situation that limited opportunities for local processing, job creation and increased export earnings.

— Justice GanakuHighlighting the economic impact of raw cashew exports.

Established in 2020, JGrand Commodities launched its Juki Nuts brand a year later and has since expanded its distribution to over 80 retail outlets nationwide. Ganaku highlighted that the new products represent an effort to diversify the company's offerings and enhance the value derived from locally produced cashews. The company currently employs 17 young Ghanaians, with women comprising 10 of the workforce. Support from the MOVE-ComCashew program was instrumental in developing these nutritious, innovative, and sustainable products.

the company employed 17 young Ghanaians, with women making up 10 of the employees.

— Justice GanakuDetailing the employment impact of JGrand Commodities.

Richard Larbi Addiah-Nickson, Partner and Marketing Lead at JGrand Commodities, acknowledged the challenges faced by start-ups, especially youth-led businesses. He noted that despite many new ventures struggling to survive, JGrand Commodities has remained resilient, with the new product launch underscoring the team's dedication. Sandra Retzer, Country Director of GIZ Ghana, affirmed that the MOVE program, funded by the German Federal Ministry for Economic Cooperation and Development, supports small and medium-sized enterprises in transforming local agricultural produce into high-quality goods, emphasizing the role of entrepreneurship, innovation, and partnerships in strengthening Ghana's agricultural value chain.

the programme demonstrated the importance of entrepreneurship, innovation and partnerships in strengthening Ghana’s agricultural value

— Ms Sandra RetzerDescribing the goals and impact of the MOVE programme.
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Originally published by Daily Graphic. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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