Johan Esk: Haaland, What Were You Thinking?

The start of the Premier League season was unexpectedly dominated not by on-field action, but by the haircut of Norwegian football sensation Erling Braut Haaland. His decision to shed his long locks has become a major talking point, with the author of this commentary questioning the player's priorities and judgment.

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How on earth did you think?

The piece delves into Haaland's actions following Norway's exit from the World Cup. While his teammates returned home to be celebrated by the public and even met the king, Haaland reportedly attended a fashion show in Italy. The author expresses bewilderment, asking, "How on earth did you think?" and imagining a future where Haaland's children might question his absence from these national moments of pride.

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But where were you, Dad?

Further criticism is leveled at Haaland's entourage and Norwegian team officials for their attempts to justify his absence. Excuses like a delayed flight or a prior engagement are dismissed as flimsy, with the author suggesting that someone in Haaland's circle could have easily arranged alternative travel or rescheduled commitments. The situation is likened to past controversies surrounding Swedish star Zlatan Ibrahimović, highlighting a perceived pattern of prioritizing personal brand and sponsor obligations over national team duties and fan engagement.

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In today's world, you are not just a football player, you are a custodian of your own brand. Being part of such an elite show, that's what the biggest football stars do now.