Jorge Messi, the architect behind Lionel Messi's football career and finances, dies at 68

Jorge Horacio Messi, the father and mastermind behind football superstar Lionel Messi's career and finances, has died at the age of 68 in Rosario, Argentina. His passing followed complications from a long-term illness, as confirmed by the Sanatorio Centro clinic.

Born in Rosario, Jorge Messi worked for years at the steel company Acindar, where he rose to the position of quality supervisor. He and his wife, Celia Cuccittini, had four children: Rodrigo, Matías, Lionel, and María Sol. His life took a significant turn in 2000 when his youngest son, Lionel, displayed exceptional talent at Newell's Old Boys, leading to a trial opportunity with FC Barcelona.

Jorge Messi played a pivotal role from the outset. He accompanied a young Lionel to Barcelona and was instrumental in negotiating the initial contract with coach Carles Rexach. A key clause he insisted upon was Barcelona covering the medical costs for Lionel's growth treatment, a commitment Newell's had previously declined. This marked the beginning of Jorge's transition from his industrial career to fully managing his son's burgeoning football prospects.

From that point on, Jorge Messi maintained a low public profile while demonstrating a remarkable talent for negotiation. This stewardship guided an exponential growth in the family's wealth, with specialized media estimating their fortune reached $1 billion by May 2026. He diversified Lionel's income streams beyond club contracts with Barcelona, Paris Saint-Germain, and Inter Miami, transforming his son into a global brand ambassador for major international companies and even countries, such as Saudi Arabia for tourism promotion. His investments also extended into real estate development, including luxury clubs, skyscrapers, and hotels, establishing the Messi name as a multinational business entity.