Julián Weich’s daughter builds a new life with a circular fashion brand that has reached Spain

Iara Weich did not follow her famous father, Argentine television figure Julián Weich, into the spotlight. She kept a low profile while trying to find a professional path that suited her.

Before entering fashion, she started degrees in medicine, business administration and advertising. None fully convinced her. After the coronavirus pandemic, she noticed that people were looking for clothes that would last longer, and organized a clothing sale with her best friend.

The response encouraged them to expand the idea. They began holding fairs with clothing from friends, relatives and acquaintances, giving the owners a share of the proceeds. The project later developed into a showroom and then into Bunker, a brand with its own identity.

Bunker screens garments before accepting them, assessing their condition, style and relevance. The business initially focused on domestic brands, but later moved toward international names such as Prada, Gucci and Dolce & Gabbana. Its goal is to offer carefully selected second-hand clothing while extending the useful life of garments that might otherwise be discarded.

The company now has physical stores in Buenos Aires and Barcelona, online sales and more than 124,000 social-media followers. Weich remains largely out of the spotlight, even though she helped create the business.

Her partners describe her as the person who manages the numbers, organizes orders and follows up on daily tasks. They also call her a flexible problem-solver who can take on different roles as the business requires.

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With Iaru we are partners, but mainly friends. We have worked together for almost four years, pulling in the same direction. She is the most organized, if you could call it that. She handles the numbers and the organization, and stays on top of every order and each task.