K-Chicken's Flavor Embodied in Brushstrokes: Inside the 'Kyochon1991 School' Visited by 10,000 Globally

The taste of K-chicken is now being shared through hands-on experience at the 'Kyochon1991 School' in Osan, South Korea. This unique program has attracted over 10,000 participants from 77 countries, offering them a chance to craft and savor authentic Korean fried chicken.

"Foreign tourists enjoy Korean culture at places like Everland or the Korean Folk Village, and then they come here to Osan to make and taste chicken themselves," said Do Min-soo, head of the 1991 School team at Kyochon F&B Marketing Headquarters. He explained the program during a media briefing at the Kyochon F&B Osan Education Center on July 15.

The Osan Education Center, built in 2004, served as Kyochon's headquarters for about 20 years before the company relocated to a new building in Pangyo. Kyochon has transformed this space into an educational and experiential hub, officially reopening it in January. The Kyochon1991 School program is designed to deepen brand understanding by allowing both domestic and international visitors to experience the chicken cooking process firsthand.

Initially, this program was part of the practical training for new employees and franchisees. However, Kyochon expanded it to the general public, driven by the surging global popularity of K-chicken. As the number of foreign tourists visiting Korea continues to grow, so does the interest in Korean fried chicken, making this immersive experience a timely offering.

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Foreign tourists enjoy Korean culture at places like Everland or the Korean Folk Village, and then they come here to Osan to make and taste chicken themselves.