Kaohsiung Fruits and Vegetables See Nearly 50% Export Growth to Singapore and Malaysia

Kaohsiung's agricultural produce is making significant inroads into the Singapore and Malaysia markets, with exports surging by nearly 50% in the first half of this year compared to last year. The city's red guava remains the top export, but Jin Huang mango sales have seen a remarkable doubling.

The Kaohsiung City Agriculture Bureau has intensified its marketing strategies in these competitive Southeast Asian markets. This year, they have focused on introducing a variety of fresh fruits, including guava, red guava, honey pomelo, papaya, and wax apple, to over 30 supermarkets. For the latter half of the year, the bureau is emphasizing red guava to build consumer recognition and maintain the visibility of Kaohsiung's fresh produce.

Efforts include collaborations with Singapore's NTUC FairPrice, which hosted 10 promotional tasting events across five supermarkets. For the first time, unique vegetables like water bamboo were introduced. In Malaysia, Kaohsiung's produce is available in AEON and Jaya Grocer supermarkets, with focused promotions on red guava. The bureau also partnered with Singapore's Sheng Siong Supermarket for a "Taiwan Banana" launch event and summer fruit promotion, even incorporating a "Taiwan Night Market" theme with a claw machine game to attract shoppers and offer a taste of Taiwanese culture.

Agriculture Bureau Director Yao Chi-wang stated that the bureau will continue to work with farmers and businesses to ensure stable supply chains. They plan to collaborate with overseas distributors to tailor promotions to local market demands. By leveraging popular existing products, they aim to drive demand for more Kaohsiung agricultural products in overseas markets, establishing "Kaohsiung Select" as a key brand for consumers seeking high-quality Taiwanese produce.

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will continue to work with farmers and businesses to ensure stable supply chains. They plan to collaborate with overseas distributors to tailor promotions to local market demands. By leveraging popular existing products, they aim to drive demand for more Kaohsiung agricultural products in overseas markets, establishing "Kaohsiung Select" as a key brand for consumers seeking high-quality Taiwanese produce.