Kate Moss and Goran Bogdan star in new Gucci campaign filmed in Zagreb

Gucci has unveiled its latest global campaign, "Primavera," filmed in Zagreb, Croatia. The campaign features a short film celebrating love, with legendary supermodel Kate Moss in a starring role. Croatian actor Goran Bogdan also appears alongside Moss in the visually striking production.

The film immerses viewers in the intimate atmosphere of a nightclub. Moss performs Chris Isaak's "Wicked Game," captivating the audience as the scene transitions to a dance floor filled with intertwined gazes and bodies. Amidst this passionate energy, Bogdan, dressed in a sharp suit without a shirt, makes his appearance. His performance, conveying emotion through movement and presence, adds a unique depth to the film's atmospheric narrative.

This collaboration marks a significant moment for Bogdan's international career, placing him alongside a global fashion icon. The "Primavera" collection is the first under Gucci's new creative director, Demna. Inspired by Botticelli's art, Demna aimed to capture a feeling of awakening and faith in love, describing Gucci as a force that reminds us beauty is worth the risk.

The campaign showcases the clothing as integral to the story, embodying the chaotic and sensual night. The iconic dress worn by Moss, which closed Demna's debut show, serves as a symbol of a new, bolder era for the brand. For Bogdan, this role continues a successful period, following his Oscar-nominated short film "The Man Who Couldn't Speak" and his return to theater.

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I wanted Gucci to be presented as a force that reminds us that beauty is worth the risk. Ultimately, it all comes down to falling in love again.