KBS: 'We feel a sense of responsibility' for exclusive World Cup broadcast

KBS is demonstrating significant confidence in its upcoming coverage of the 2026 FIFA World Cup, even with a limited timeframe for preparation. The South Korean public broadcaster has secured exclusive terrestrial broadcasting rights for the entire tournament.

Song Jae-hyuk, head of KBS Sports, stated at a production presentation held at the KBS Art Hall in Yeongdeungpo, Seoul, that the network feels a strong sense of responsibility as the sole public broadcaster holding the rights. This exclusive deal allows KBS to reach a wide audience across the nation.

The 2026 FIFA World Cup is scheduled to kick off on June 11 (local time) and conclude on July 19. KBS's commitment to broadcasting the event underscores its role in delivering major sporting spectacles to the public.

While details about the production and broadcast plans were shared at the event, the emphasis remains on KBS's dedication to providing comprehensive coverage. The network aims to leverage its position as the exclusive terrestrial broadcaster to deliver a high-quality viewing experience for football fans in South Korea.

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We feel a sense of responsibility as the public broadcaster that secured the terrestrial broadcasting rights exclusively.