Kellogg to Remove Artificial Dyes from U.S. Cereals by End of Year

Kellogg is accelerating its commitment to healthier ingredients by announcing it will remove all artificial dyes from its U.S. cereals by the end of 2026. This move comes a full year ahead of the company's previously stated goal of 2027.

The company has identified natural alternatives, including fruit and vegetable juices, to provide the vibrant colors for popular cereals like Froot Loops and Apple Jacks. Kellogg has also invested in new equipment to facilitate this transition to natural colorants. Furthermore, the artificial preservative BHT will be removed from the small number of cereals that still contain it.

This decision responds to growing consumer pressure and aligns with broader industry trends. Retailers like Target and Walmart have also set deadlines for removing artificial colors from their products. Kellogg's Chief Growth Officer Doug VanDeVelde stated, “More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned.” The company has faced years of advocacy, including petitions with hundreds of thousands of signatures, urging the removal of artificial ingredients.

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More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned.