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Kjötborg closes its doors for the last time: 'Everyone gets something'

From Morgunblaðið · () Icelandic

Translated from Icelandic, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Outcome reported
  • Kjötborg, a 70-year-old store in Iceland, closed its doors for the final time on November 3rd.
  • Brothers Kristján and Gunnar Jónasson have operated the store for 40 years, deciding to sell the building earlier this year.
  • Customers expressed sadness over the closure, highlighting the store's unique service and community atmosphere.

Kjötborg, a beloved Icelandic shop that would have celebrated its 70th anniversary on November 3rd, has closed its doors permanently. Brothers Kristján and Gunnar Jónasson, who have managed the store for the past 40 years, decided to sell the building in the spring. The final day of operation saw a steady stream of customers, many of whom were former residents returning to say goodbye. Kristján described the day as busy, with many older customers coming to shop and reminisce. "Everyone is coming to say goodbye to us brothers and buy something," Kristján said. "I'm giving away books, records, and more. We don't want to rent storage for this. So it's better to let everyone in the neighborhood enjoy it. Everyone gets something."

Gunnar was unable to attend the final day due to illness but is reportedly recovering. The brothers plan to host a street party later in the summer to properly bid farewell once Gunnar is well. This event is expected to mirror a similar celebration held when the store turned fifty, which featured a stage and various entertainment. While the store's closure brings a mix of sadness and joy for the brothers, they acknowledge the changing retail landscape. Kristján noted the higher prices at independent shops compared to larger chains, though he also pointed out that customers often overlook the cost of travel to more distant stores. He expressed optimism about a new café opening in the building later this year.

Customers shared their fond memories and appreciation for Kjötborg's personalized service. Many spoke of the convenience of a local neighborhood shop and the personal accounts that were often kept. One customer remarked on the owners' efforts to help those who couldn't easily transition to online banking. The closure marks the end of an era for the community, with many lamenting the loss of such a unique establishment. Despite the sadness, there's a sense of community spirit as the brothers distribute remaining items and plan a final celebration.

Everyone is coming to say goodbye to us brothers and buy something. I'm giving away books, records, and more. We don't want to rent storage for this. So it's better to let everyone in the neighborhood enjoy it. Everyone gets something.

— Kristján JónassonKristján Jónasson described the final day of business and how they were distributing remaining items to the community.
DistantNews Editorial

Originally published by Morgunblaðið in Icelandic. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.