Ko Asung appointed ambassador for 2026 Korea Literature Festival

Actress Ko Asung has been appointed as an ambassador for the upcoming '2026 Korea Literature Festival.' The appointment highlights her commitment to promoting literary culture and its significance in society.

“

The experiences I had with books as a child were an important foundation for who I am today.

Ko Asung shared her enthusiasm for the role, stating that her childhood experiences with books were a crucial foundation for her present self. She believes that acting, like literature, stems from a faith in the power of stories. "I am happy to share the value of comfort and connection that literature offers with more people," she said.

As part of her ambassadorship, Ko Asung is scheduled to host the opening ceremony of the 2026 Literature Week. This role aligns with her ongoing efforts to expand the reach of reading culture, including her past appearance in a public service announcement about reading during her childhood and her current role as the DJ for MBC's 'Radio Book Club Ko Asung입니다' since March of last year.

“

I believe that acting, playing the lives of various characters, also begins with believing in the power of stories.

The 2026 Korea Literature Festival, organized by the Ministry of Culture, Sports and Tourism, aims to widely promote the values of social solidarity and emotional healing that literature embodies. The festival is set to take place throughout September across various regions of South Korea.

“

I am happy to share the value of comfort and connection that literature offers with more people.