Korea Standards Association hosts CEO forum on 'Beyond AX' and future management

The Korea Standards Association (KSA) recently concluded its 72nd Summer CEO Forum, held from July 22 to 25 at the Lotte Hotel in Jeju. Under the theme 'Beyond AX: The Essence of Management, Ask Again,' the forum brought together approximately 400 leaders from major domestic corporations and public institutions.

The event aimed to explore future management directions, focusing on the intersection of AI, human capital, leadership, and the core principles of business. Keynote speaker Kim Yong-hak, former president of Yonsei University, characterized the AI revolution not merely as an extension of the industrial revolution but as a civilizational shift, stressing that the AI era demands fundamental changes in both individuals and organizations.

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In the AI era, insights into people, leadership, and the essence of management, not just the ability to utilize technology, will determine a company's sustainable competitiveness.

The forum featured several sessions, including an 'AX Session' on AI and industrial innovation, a 'Human-Centric Future Management Session,' and a 'Beyond Leadership Session.' Experts like Park Kyung-eun, executive vice president at Korea Aerospace Industries (KAI), and Professor Myung Hyun from KAIST, discussed corporate competitiveness and future strategies in the AI era. Professor Kim Sang-gyun of Kyung Hee University highlighted the evolving role of humans and the importance of human-centric thinking and responsibility in an AI-integrated world.

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The AI revolution is not an extension of the industrial revolution but a civilizational shift, and the AI era demands fundamental changes in both individuals and organizations.

Park Woong-hyun, director of the TBWA KOREA Organizational Culture Research Institute, addressed the essence of leadership that AI cannot replace and the values that drive organizations. The forum concluded with a closing lecture by Yoo Hong-joon, former director of the National Museum of Korea, who urged a re-evaluation of the fundamentals of people and management, drawing upon Korea's unique cultural values and historical experiences.

KSA President Moon Dong-min remarked, "In the AI era, insights into people, leadership, and the essence of management, not just the ability to utilize technology, will determine a company's sustainable competitiveness." He expressed hope that the forum would serve as an opportunity for attendees to contemplate the unchanging core of management and future leadership in the age of AI.

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Based on the unique values and experiences accumulated through Korean history and culture, there is a need to re-examine the essence of people and management beyond technological innovation.