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🇰🇷 South Korea /Culture & Society

Korea University of Media and Arts Graduate School successfully holds 'Next Impact Forum' for 2026

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources Outcome reported
  • Korea University of Media and Arts Graduate School hosted the '2026 Next Impact Forum' focusing on 'Industrial AX Era: Directions and Challenges of Field Innovation'.
  • The forum explored the integration of AI and digital transformation in industry, emphasizing practical application and interdisciplinary collaboration.
  • Key discussions included AI-driven marketing strategies, leadership in AI transformation, and organizational change management.

Korea University of Media and Arts Graduate School successfully hosted its '2026 Next Impact Forum' on June 27th, gathering students and faculty to discuss "Industrial AX Era: Directions and Challenges of Field Innovation." The event, held at the Inchon Hall in Seoul, aimed to foster interdisciplinary thinking and practical skills needed in the age of digital transformation and AI.

The forum was a place to collectively consider the convergent competencies and field-oriented problem-solving abilities required in the digital transformation era.

— Choi Jong-doo (Dean of the Graduate School of Business Administration)Dean Choi Jong-doo reflecting on the forum's purpose and outcomes.

The forum emphasized the shift from mere AI adoption to practical implementation, with Professor Park Chan-jin from Seoul National University's College of Engineering highlighting the importance of "Agentic AI"-based work style transformations. He stressed that moving beyond Proof of Concept (PoC) to actual field innovation is crucial for industrial competitiveness.

Student presentations showcased research on AI-based marketing strategies, including the development of customer persona scenarios using big data and LLM models. The forum also featured intensive group discussions on topics such as "Strategies for Embedding Industrial AX in the Field," "Work Innovation and Competency Transition in the Agentic AI Era," and "Leadership and Organizational Change Management in AI Transformation."

Moving beyond the deep learning adoption stage, the transformation of work styles based on Agentic AI will determine the competitiveness of the industrial field.

— Park Chan-jin (Professor, Seoul National University)Professor Park Chan-jin emphasizing the importance of Agentic AI in his keynote speech.

Graduate School Dean Choi Jong-doo noted that the forum provided a platform for members to "collectively consider the convergent competencies and field-oriented problem-solving abilities required in the digital transformation era." The event concluded with networking opportunities, strengthening the collaborative ties among graduate school members.

The development and marketing application of customer persona scenarios using big data and LLM models.

— Lee Geon-ho (Doctoral student, Graduate School of Business Administration)Lee Geon-ho presenting his research on AI-based marketing strategies.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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