Korean Beauty Retailer Olive Young Launches in Taiwan via Cosmed Partnership

South Korean beauty giant Olive Young is accelerating its global expansion by officially launching in Taiwan through a strategic partnership with the prominent local beauty retailer, Cosmed. This move brings four of Olive Young's popular private brands directly to Taiwanese consumers, allowing them to access sought-after K-beauty products without traveling abroad.

The collaboration introduces brands such as WAKEMAKE, known for its professional makeup line; Colorgram, targeting a younger demographic with trendy products; BRINGGREEN, focusing on gentle, plant-based skincare; and BIOHEAL BOH, offering medical-grade, repair-focused skincare. These brands have consistently ranked high in sales and garnered significant popularity on social media platforms within South Korea.

This Taiwanese venture follows Olive Young's significant international step in May, when it opened its first overseas physical store in California, USA. Reports described the US store opening as a major event, with crowds lining up for blocks, underscoring the strong global appeal of K-beauty.

Olive Young and Cosmed began their collaboration in late December last year, and the initial success has led to this broader rollout. Cosmed, with its extensive network of over 600 stores across Taiwan, will serve as the exclusive official channel for these four Olive Young private brands. The brands are already available in all Cosmed stores, with plans to establish dedicated "Olive Young Four Private Brands" zones in 120 Cosmed locations by the end of the year to enhance the customer experience.