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Korean Bulgogi Kimbap a Hit at US Open Tennis Tournament
🇰🇷 South Korea /Sports

Korean Bulgogi Kimbap a Hit at US Open Tennis Tournament

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • A Korean-style bulgogi kimbap is gaining attention at the US Open tennis tournament in New York.
  • The $28 kimbap is offered by a brand called KIMBOP, founded by Korean-American entrepreneur Simon Kim.
  • Kim, an immigrant who appeared on a reality TV show, aims to share his family's traditional food.

A Korean-style bulgogi kimbap is drawing crowds at the US Open tennis tournament in New York, with each roll priced at $28 (about 38,640 won).

The food offering is part of the culinary lineup at the Flushing Meadows Corona Park venue, featuring five eateries. Among them is KIMBOP, a brand created by Korean-American entrepreneur Simon Kim. Kim, alongside Korean chef Eunjo Park, presents a kimbap filled with marinated bulgogi, carrots, pickled radish, kale, and burdock root.

Kimbap is a traditional family food that reminds me of my childhood in Korea.

— Simon KimKim described the significance of kimbap to him.

Kim described kimbap as a traditional family food that reminds him of his childhood in Korea, recalling how his mother often packed it for elementary school sports days. As an "immigrant 1.5 generation" who moved to the U.S. at age 13, Kim has also gained recognition through his appearance on the Korean reality TV show "Crazy Rich Asians."

He is also known for founding COQODAQ, a fried chicken restaurant that gained popularity in New York for its caviar-topped chicken nuggets.

My mother often packed kimbap for elementary school sports days.

— Simon KimKim shared a personal memory associated with kimbap.
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Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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