KRW FC open to rebranding only if facing worst-case scenarios
Translated from Malay, summarized and contextualized by DistantNews.
At a glance
- Kelantan Red Warrior FC (KRW FC) is considering a rebrand only if facing the worst circumstances, such as issues with FIFA.
- The club's management and stakeholders prefer to keep the current name and logo due to their nostalgic value and market presence.
- If a rebrand occurs, fans will be involved in naming the club and designing a new logo, as the KRW FC brand has already gained recognition in ASEAN countries like Brunei and Thailand.
Kelantan Red Warrior FC (KRW FC) is open to rebranding, but only as a last resort. Club president Muhamad Zaki Harun stated that the majority of the management and stakeholders wish to retain the official name and logo.
These elements hold significant nostalgic value for the club, its fans, and supporters of Kelantanese football, representing past successes. "The name and logo are sacred to us, especially the nostalgia of the achievements created behind them. If possible, we want to keep them," Zaki said.
However, the club is prepared for a rebranding if it reaches a critical point, particularly concerning the International Football Federation (FIFA). Zaki indicated that any rebranding process would actively involve fans and supporters in naming the club and creating a new logo through competitions.
"If we have to change the name, what name do we want to use, and what should the logo be like? We will hold a competition and involve fans out there," he explained. He also noted that the KRW FC brand has a presence beyond Malaysia, extending to ASEAN nations like Brunei and Thailand, partly due to the team's strong performance and quality of play under coach Irfan Bakti Abu Salim.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.