Kuala Cola aims for global status with DMG partnership

Kuala Cola is setting its sights on becoming a world-class Malaysian beverage brand, embarking on a significant journey through a strategic partnership with Dynamic Manufacturing Global (DMG). This collaboration is designed to fortify its local distribution channels and expedite its entry into the global marketplace.

Datuk Suzana Zakaria, Managing Director of Neatness Group, expressed that this partnership marks the beginning of a larger endeavor to establish Kuala Cola as a prominent local brand capable of competing on the international stage. She highlighted the substantial opportunity within Malaysia's carbonated drinks market, estimated at over RM32 billion annually, for local brands with quality products and robust marketing strategies.

Kuala Cola differentiates itself with Zero Sugar and Zero Calorie options, enhanced by a unique touch of Himalayan salt. "We are not just selling a drink, but carrying the name of Malaysia and proving that local brands can win the hearts of consumers and grow internationally," Suzana stated at the strategic partnership signing ceremony. The brand, priced between RM2.20 and RM2.60 per bottle, is expanding its presence in supermarkets nationwide.

Despite being on the market for just over a year, Kuala Cola has already made inroads into Saudi Arabia, with significant monthly shipments. The company is now planning further expansion into Chile, Indonesia, and Thailand. Datuk Dr Hassan Saad, Chairman of DMG, conveyed confidence in Kuala Cola's potential, noting the distribution of 30,000 cartons in its first three months. He emphasized the growing consumer interest in supporting local products over established international brands.