Kumamoto tourism losses reach $12 million after earthquake

Kumamoto's tourism sector is reeling from an estimated 6 billion yen ($12 million) in losses following a magnitude 7.1 earthquake on July 28. The disaster not only damaged infrastructure but also cast a shadow over the region's vital tourism industry.

While the quake caused 39 fatalities and significant infrastructure damage, the impact on tourism has been widespread. The Kumamoto Prefectural Government reported approximately 4.04 billion yen ($8.08 million) in losses from damaged buildings and facilities. Additionally, about 146,000 accommodation bookings were canceled by August 6, resulting in an estimated 2.06 billion yen ($4.12 million) in lost revenue.

Surprisingly, areas like Aso and Amakusa, which sustained less damage, are experiencing a disproportionate number of cancellations. Prefectural Governor Kei Kimura stressed the need to combat misinformation, stating, "We cannot let the negative impact of rumors spread. There are areas within the prefecture that were not affected."

Businesses are feeling the pinch. Nakashima Sou inn in Kamiamakusa had nearly all its reservations canceled through autumn. Aso Farm Land in Minamiaso village saw visitor numbers drop to half their usual levels, with its accommodation facilities alone canceling around 4,800 reservations, leading to a 100 million yen ($200,000) revenue decrease. The Aso Volcano Museum also reported a drop to one-third of its usual visitors.

Even hotels with minimal damage, like Ueki Onsen Hirayama in Kumamoto City, are facing canceled reservations for the rest of the year, including during major holidays. Banquet demand has also significantly decreased. Despite these challenges, the hotel is still accommodating evacuees.

“

We cannot let the negative impact of rumors spread. There are areas within the prefecture that were not affected.