Kuwait Tightens Tobacco and Nicotine Rules, Bans Online Sales and Advertising

Kuwait has introduced a stringent new regulatory framework for tobacco and nicotine products, encompassing traditional tobacco, electronic cigarettes, heated tobacco devices, and other nicotine delivery systems. The comprehensive measures aim to significantly reduce the availability and consumption of these products, with a particular focus on protecting young people.

Minister of Health Dr. Ahmed Al-Awadhi issued Ministerial Resolution No. 237 of 2026, which establishes detailed controls aligned with Kuwait's national legislation and international tobacco control commitments, including those from the World Health Organization. The resolution prohibits the import, manufacture, distribution, sale, and storage of unregistered nicotine pouches and oral nicotine products not approved as medicines. It also bans products of unknown origin, those failing to meet specifications, newly introduced items without Ministry of Health approval, and products exceeding permitted nicotine or ingredient limits.

A key provision of the new regulations is the prohibition of products designed or marketed to appeal to children, such as those featuring cartoon characters or packaging resembling sweets. Furthermore, the sale, delivery, or provision of any tobacco or nicotine product to individuals under the age of 21 is strictly forbidden. Retailers are mandated to verify customer ages using official identification before completing any sale.

In addition to these restrictions, Kuwait has banned online sales and advertising for all tobacco and nicotine products. Health claims about products are also prohibited unless explicitly approved by the Ministry of Health. Terms suggesting reduced health risks, such as "less harmful" or "low tar," are also banned, aiming to prevent misleading consumers about the dangers associated with these products.