LaLiga chief Tebas urges Liga MX to centralize broadcast rights for growth

Javier Tebas, the president of Spain's LaLiga, urged Mexico's Liga MX to centralize its audiovisual rights, stating it's crucial for the league's growth and brand identity. Tebas, speaking in Mexico City, emphasized that a unified approach to selling broadcast rights creates a common brand image and fosters a sense of collectivity, which he believes are fundamental to a league's strength.

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For me, the most important thing is the centralization of audiovisual rights. With us, LaLiga is the one that has and sells the audiovisual rights; that is not a coincidence; a common brand image and collectivity are the pillars for what LaLiga is important. I have told them, but fear and vertigo are human.

He drew parallels with the strategies employed by LaLiga and the English Premier League. "The Premier League has been doing it since 1990, we have been doing it since 2015, and since then we have grown a lot," Tebas noted. He highlighted that even a prominent club like Manchester City owes much of its global recognition to the strength of the Premier League brand itself.

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The Premier League has been doing it since 1990, we have been doing it since 2015, and since then we have grown a lot. One day they were talking to me about City and the City brand and how important it was, but we must not lose sight of the fact that City is City because it plays in a great brand like the Premier League.

Tebas also touched upon LaLiga's internationalization efforts, including discussions with FIFA about potentially playing league matches abroad. He mentioned that Mexico is a strong candidate for hosting such a game, recalling past discussions about a LaLiga match in Miami.

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We are still trying to have a LaLiga match outside of Spain. After the Miami issue, we are debating with FIFA so that there is a clear regulation to have a game outside, and Mexico is a clear candidate to have one.

During his visit, Tebas also commented on Real Madrid president Florentino Pérez's re-election campaign, acknowledging Pérez's right to conduct his campaign as he sees fit. Tebas praised Pérez as "probably the best president in history" but added that he must "finish well."

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He is free to make those decisions. He has been a great president of Real Madrid, he has probably been the best in history, although to be the best president, he must finish well. He is in a campaign that has escalated in tone, that is how Florentino proposed it.