LE SSERAFIM: "Don't Avoid Fear, Enjoy It with 'Boomerang'"

The global phenomenon that is LE SSERAFIM continues to redefine its narrative with the release of its second full-length album, 'Perfectly Part 1'. In a recent interview, the members of the multinational girl group, under HYBE, shared insights into the album's core message: embracing fear not as an absence of courage, but as a catalyst for strength. This marks a significant evolution from their debut, where they boldly proclaimed "I'm fearless."

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There's no one without fear. We hope to be a team that can give even a little courage to face one's fears.

Now, LE SSERAFIM articulates a more nuanced understanding, suggesting that acknowledging fear is the true path to becoming stronger. "There's no one without fear. We hope to be a team that can give even a little courage to face one's fears," stated Huh Yun-jin. This philosophical shift is woven into the fabric of 'Perfectly Part 1,' which features 11 tracks, including the title song 'Boomerang' and pre-released tracks like 'Celebration.' The album promises to showcase the group's growth over the past three years since their last full album, 'Unforgiven.'

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This time, we prepared while 고민하며 (worrying/pondering) what kind of color we could show. We will show a grown LE SSERAFIM within 11 songs.

The title track 'Boomerang' is a prime example of this new philosophy, presented in a uniquely LE SSERAFIM fashion. The song ingeniously samples the 1990s global hit 'Macarena' by Los Del Rio, a track that held the No. 1 spot on the Billboard Hot 100 for 14 consecutive weeks. "I grew up listening to this song in America," shared Huh Yun-jin, highlighting its universal appeal. "We wanted to convey the message of sublimating fear into enjoyment through 'Boomerang.' The festive atmosphere of dancing together felt like a perfect fit for 'Macarena.'" The choreography even incorporates a playful variation of the iconic 'Macarena' dance move, aiming for global participation and enjoyment.

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A full album feels even more special. Because there were people who sought out and listened to our music for the past three years, we deeply realized the preciousness and gratitude of this album.

Beyond the music, LE SSERAFIM continues to push boundaries with their visual concepts. For 'Perfectly Part 1,' they adopted a bold, creature-inspired aesthetic reminiscent of Frankenstein. This daring approach, which some might perceive as "letting go of prettiness," is viewed by the members as an expansion of beauty's definition. "To some, it might look like a broken image, but to me, it feels like expanding the definition of beauty," Huh Yun-jin explained. Hong Eunchae added, "Rather than setting limits, we want to show diverse sides in terms of genre and concept. That's our team's differentiator and pride." With aspirations to chart on the Billboard Hot 100 once again, following their previous success with 'Spaghetti,' LE SSERAFIM is poised to make a significant impact with this new era.

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At first, we showed many fierce and serious stages shouting 'We have no fear.' But as we promoted, there were moments when we couldn't help but feel fear. Instead of avoiding it, we started to reflect on why we felt that emotion.