National Geographic Apparel Names Go Youn-jung as Model for New Fall-Winter Campaign

National Geographic Apparel has chosen actor Go Youn-jung as its new model and will roll out a 2026 fall-winter campaign built around the movement between city and nature.

The brand said Go's polished yet natural image matched the direction it wants to pursue. A rising male actor is also expected to join the campaign. The campaign was produced in collaboration with video production company Dolphiners Films.

Campaign content will be released through the brand's official website, online store and social media channels from the third week of September. The launch will coincide with the introduction of the season's main lineup, including the signature Costoni fleece, which uses high-loft fleece and a mesh lining on the back to improve warmth and breathability.

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National Geographic Apparel continues to reinterpret its brand identity, inspired by nature and exploration, with a contemporary sensibility.

National Geographic Apparel said it plans to continue distinguishing its marketing through unusual creative concepts. The brand previously worked with the national heritage authorities on a project promoting the value of national heritage.

"National Geographic Apparel continues to reinterpret its brand identity, inspired by nature and exploration, with a contemporary sensibility," a company representative said. "This 2026 fall-winter season also focuses on showing another side of the brand through unexpected combinations and change."

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This 2026 fall-winter season also focuses on showing another side of the brand through unexpected combinations and change.