Lexus Unveils New NX as It Targets Global Markets

Lexus has unveiled a new NX compact crossover SUV, presenting the model as a key step in the luxury brand’s shift toward electrified mobility. The vehicle is scheduled to reach global markets from the end of 2026.

Unveiled on Sept. 1, the new NX retains the balance between sportiness and utility that has defined earlier generations. Lexus has redesigned both the exterior and interior and added technologies aimed at creating a more personalised experience for drivers and passengers.

The model also introduces an all-new hybrid system. Lexus said the powertrain is intended to improve driving performance while offering greater flexibility in charging. The company described the electrified system as a central element of the new vehicle.

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Since its debut as a sporty and stylish compact SUV showcasing both performance and design, the NX has continued to pursue new value without being bound by convention.

The NX has been one of Lexus’ core SUV models since its introduction in 2014 as the brand’s first compact crossover SUV. By the end of July 2026, cumulative sales had reached approximately 1.9 million units in more than 90 countries and regions. Lexus said customers had responded to the model’s agile urban driving, distinctive styling and versatility.

Chief Engineer Kunihiko Endo said Lexus wanted the NX to offer more than transportation. “We developed the NX with the desire to create a vehicle that, from the moment you get in and start driving, makes you feel as though your world and possibilities are beginning to expand,” he said. The development theme, “DISCOVER YOUR EDGE,” reflects the company’s aim of encouraging drivers to explore new possibilities and take the long way around.

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We developed the NX with the desire to create a vehicle that, from the moment you get in and start driving, makes you feel as though your world and possibilities are beginning to expand.