LG Uplus overhauls 5G/LTE plans with 'Simply 2.0' strategy

LG Uplus is set to significantly simplify its mobile offerings by consolidating 53 existing 5G and LTE plans into just 18 integrated options as part of its new 'Simply 2.0' strategy. This move aims to streamline the complex structure of mobile plans and bundled services that have drawn criticism for being difficult to understand.

The revamped lineup will feature two main categories: 'Data Plan,' which includes various data allowances, and 'Plus Plan,' offering unlimited data. A key feature across these plans is the inclusion of Data Safety Options, also known as QoS (Quality of Service). This ensures that internet connectivity continues even after a user exhausts their high-speed data allowance, albeit at reduced speeds depending on the plan tier.

For example, the 'Data Plan 300MB' at 28,000 won per month will offer QoS at 400Kbps, while the 'Data Plan 14GB' for 55,000 won will provide 1Mbps. Higher tiers like 'Data Plan 95GB' (68,000 won) and 'Data Plan 125GB' (70,000 won) will offer 3Mbps and 5Mbps respectively. Plans at the 'Data Plan MAX' tier (85,000 won) and above will provide unlimited data without speed restrictions.

In addition to the simplified mobile plans, LG Uplus is launching 'All-in-One' services. This new offering allows customers to bundle mobile, internet, and other services under a single subscription, eliminating the previous need for separate sign-ups and applications for different services. This integrated approach aims to provide greater convenience and clearer visibility of discounts and benefits for customers.

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We are launching Simply 2.0, which simplifies the communication fee structure and the entire process of subscription and usage.