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LG Uplus's AI assistant 'ixi-O' targets 30 countries after Malaysia deal
🇰🇷 South Korea /Technology

LG Uplus's AI assistant 'ixi-O' targets 30 countries after Malaysia deal

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • LG Uplus has exported its AI voice assistant, 'ixi-O', to Malaysia, marking the first time a domestic telecom company has exported an AI service as a subscription-based software.
  • The company plans to export ixi-O to 30 countries, following its successful entry into the Malaysian market with a subscription model verified by a local user survey.
  • This move aligns with LG Uplus's goal to become a global AI software company, as announced by CEO Hong Beom-sik at the Mobile World Congress.

LG Uplus is making strides in its global AI ambitions with the export of its AI voice assistant, 'ixi-O', to Malaysia. This marks a significant first for a domestic telecom company, which has successfully established a Software as a Service (SaaS) model for its AI offering.

The company's goal is to reach 30 countries with ixi-O, a target articulated by CEO Hong Beom-sik. Following the Malaysian deal, which involves a subscription-based model, LG Uplus is looking to replicate this success internationally. Prior to entering the Malaysian market, the company conducted a demand survey with 520 local users to validate the business's viability.

There are 29 left now.

— Choi Yoon-hoLG Uplus Consumer Division AI Business Group Head (Senior Managing Director) Choi Yoon-ho said this to CEO Hong Beom-sik after finalizing the export contract for the AI voice assistant 'ixi-O' to Malaysia last month.

This export initiative is a key component of LG Uplus's strategy to transform into a global AI software player. The company's commitment was publicly declared by Hong Beom-sik at the Mobile World Congress, and the Malaysian partnership is a concrete step towards realizing that vision.

LG Uplus will leap forward as a global AI software company.

— Hong Beom-sikLG Uplus CEO Hong Beom-sik stated this at the Mobile World Congress (MWC) in Barcelona in March.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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