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Lidl and Clean Underground Initiative Educate Over 22,300 Students on Environmental Protection
๐Ÿ‡ญ๐Ÿ‡ท Croatia /Environment & Climate

Lidl and Clean Underground Initiative Educate Over 22,300 Students on Environmental Protection

From Veฤernji List · () Croatian

Translated from Croatian, summarized and contextualized by DistantNews.

At a glance

News Named sources Outcome reported
  • Lidl Croatia and the "Clean Underground" initiative educated over 22,300 students and 1,530 teachers about environmental protection during the 2025/2026 school year.
  • The project, now in its third year, aims to foster ecological awareness and responsible environmental behavior among children, with a focus on protecting groundwater and karst biodiversity.
  • A winning student project from Oล  "Fran Krsto Frankopan" Krk Pล  Punat received a 2,000 euro donation for their school.

Lidl Croatia and the "Clean Underground" initiative have successfully concluded the 2025/2026 school year, significantly boosting environmental awareness among young students. The "Ambassadors of Clean Underground" project engaged 5,240 students and 330 teachers across 110 primary schools this year alone.

This initiative focuses on educating children about environmental protection, particularly the preservation of groundwater and the unique biodiversity of Croatia's karst regions. Schools also participated in a creative competition for the most imaginative student work on protecting underground environments. The winning entry from Oล  "Fran Krsto Frankopan" Krk Pล  Punat earned a 2,000 euro donation for their school.

Through a creative and educational approach, our goal is to inspire the youngest to become guardians of nature, and the 'Ambassadors of Clean Underground' project has been showing incredible results for the third year in a row.

โ€” Lana JugoLana Jugo, Head of CSR and Sustainability at Lidl Croatia, commented on the project's success and its impact on inspiring young environmental stewards.

Lana Jugo, Head of CSR and Sustainability at Lidl Croatia, expressed pride in the project's achievements, noting that over 22,000 students and 1,500 teachers from 510 schools have participated since its inception. She congratulated all participating schools and especially the winners.

The "Clean Underground" initiative, launched in 2015 by the Zagreb Speleological Association, collaborates with numerous speleological associations and the Croatian Mountain Rescue Service. Since 2020, Lidl Croatia has partnered with this initiative and the Croatian Mountain Rescue Service on projects aimed at protecting karst underground environments and raising awareness about illegal waste dumping in caves and pits across Croatia.

The 'Ambassadors of Clean Underground' project shows year after year that children are eager for quality content about nature protection.

โ€” Ruฤ‘er NovakRuฤ‘er Novak, head of the "Clean Underground" initiative, highlighted the children's engagement and the growing interest from teachers seeking long-term collaboration.
DistantNews Editorial

Originally published by Veฤernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.