Lidl Lithuania Slashes Prices on Popular Frozen Foods

Lidl Lithuania is continuing its price reduction strategy by lowering the regular prices of popular frozen products, including a variety of pizzas and fries. The move is part of the retail chain's ongoing commitment to offer customers the best value for money.

Antanas Bubnelis, Head of Corporate Affairs and Communications at Lidl Lietuva, stated, "Our promise to customers remains unchanged – to ensure the best price-quality ratio on the market. Frozen products are an integral part of many families' daily menus and food supplies. Therefore, we have purposefully reviewed and reduced the regular prices of these products, aiming to enable residents to save real and tangible amounts on their daily shopping at our stores."

The price reductions apply to several types of "Trattoria Alfredo" pizzas, with prices now ranging from 1.99 euros for the "Mozzarella" to 2.29 euros for "Speciale," "Hawaiian," and "Meat Lovers." The four-cheese pizza is now priced at 2.25 euros. Additionally, "Harvest Basket" "Jumbo Fries" are available for 1.99 euros, and potato wedges with peel for 1.79 euros.

Frozen vegetables from the "Freshona" brand have also seen price decreases. The "Lidl" vegetable mix now costs 0.99 euros, chopped spinach is 0.99 euros, and green beans are 0.95 euros. The vegetable mix for cooking is priced at 1.15 euros. These lower prices are not limited to promotional periods but are now the regular prices, available at all 86 Lidl stores across 31 Lithuanian cities.

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Our promise to customers remains unchanged – to ensure the best price-quality ratio on the market. Frozen products are an integral part of many families' daily menus and food supplies. Therefore, we have purposefully reviewed and reduced the regular prices of these products, aiming to enable residents to save real and tangible amounts on their daily shopping at our stores.