LINE's Qixi Festival Homepage Features Romantic Cowherd and Weaver Girl Theme

LINE is celebrating the Qixi Festival, also known as Chinese Valentine's Day, with a special limited-time effect on its homepage. Launched on August 19th, the visual feature depicts the romantic legend of the Cowherd and Weaver Girl against a backdrop of a bright moon and starry sky, aiming to add a sense of ceremony to the occasion. This festive display is available only for the day, concluding at 11:59 PM.

Beyond the homepage animation, users who enjoy the "Sticker Mascot (tentative)" can utilize related stickers, emoticons, and themes. These characters, known for their cute, round appearance and expressive faces, are designed to make conversations more lively, whether for sharing daily updates or conveying emotions like happiness and surprise.

In conjunction with the festival, LINE Gifts is running a limited-time promotion featuring a selection of gifts including chocolates, cakes, and premium fragrances. Participating brands such as BAC, Häagen-Dazs, and GODIVA are offering special Qixi deals. BAC provides exclusive cake purchases with a free tote bag and balloons, while Cheng Ji offers a buy-large-get-small deal on brownies. GODIVA presents a special "1314" (a homophone for 'love you forever' in Mandarin) confession price and free shipping on its entire site. Additionally, popular fragrance brands like 10/10, Maison Margiela, and L'Occitane are offering up to a 20% cashback, encouraging users to enhance their Qixi celebrations with thoughtful gifts.