Lion Parcel Introduces Special Rates for Lightweight Packages to Aid Small Businesses

Indonesian logistics company Lion Parcel has introduced MINIPACK, a new shipping service designed to benefit micro, small, and medium enterprises (UMKM) and the creative industry. The service offers special rates for packages weighing up to 300 grams, aiming to make shipping costs more proportional to the actual weight of the goods.

Kenny Kwanto, Chief Marketing Officer of Lion Parcel, explained that previously, packages under one kilogram were charged the same rate as a full kilogram. This often meant customers, particularly small business owners, paid for shipping more than the item's weight warranted. "Minipack is for documents that don't reach one kilogram but are charged as one kilogram, accessories, cosmetics too. There was even a term for paying for air because you paid for a kilogram," Kwanto said.

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Minipack is for documents that don't reach one kilogram but are charged as one kilogram, accessories, cosmetics too. There was even a term for paying for air because you paid for a kilogram. We researched and came up with mini packing under 300 grams.

The new MINIPACK service is targeted at shipments of documents, accessories, cosmetics, and other light products commonly sold by small businesses. Customers can access the service through Lion Parcel agents or the company's application. "Helping creative businesses optimize shipping costs and make their products more competitive in the market," Kwanto stated.

Lion Parcel is also emphasizing the importance of accurate declarations from customers regarding the contents of their packages. This ensures proper handling and logistics marking. The company provides a tracking system for customers to monitor their shipments throughout the delivery process.

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Helping creative businesses optimize shipping costs and make their products more competitive in the market.