Lionel Messi's six hotels now managed by Meliá, boosting his hospitality presence

Football superstar Lionel Messi has made a strategic move into the high-end hospitality market, with his six MiM (Messi Hotels) establishments now under the operational management of the Spanish chain Meliá Hotels International. This transition solidifies Messi's significant presence in the sector.

The six MiM hotels have transitioned their operational management from Majestic Hotel Group to Meliá Hotels International. This move integrates Messi's properties into "The Meliá Collection," a division known for unique hotels in attractive locations, focusing on luxury and premium experiences.

Gabriel Escarrer, president and CEO of Meliá Hotels International, highlighted the synergy between the MiM brand and The Meliá Collection. He noted their shared philosophy and value proposition for discerning travelers, enhanced by Messi's global influence and Meliá's leading hotel management capabilities. The hotels will retain their distinct identities, including elements like "Messi Suites" or Ballon d'Or replicas, while benefiting from Meliá's global distribution, operational standards, and marketing power.

One of the flagship properties is the Hotel MiM Sitges, located near Barcelona. This was Messi's first venture into tourism. Situated just 100 meters from the beach, the hotel features modern architecture and a glass facade, holding a LEED Gold certification for sustainable design. Its rooftop terrace offers a pool with sea views and bar service.

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The strength of this alliance lies in the complementarity of the portfolios of MiM and The Meliá Collection, which not only share the same philosophy and a joint value proposition for the most demanding travelers, but also have the backing and inspiration of a global icon like Leo Messi, owner and founder of the chain, and the guarantee of a leading hotel management group like Meliá.