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Lithuania asks EU to probe YouTube ad revenue for local creators
🇱🇹 Lithuania /Economy & Trade

Lithuania asks EU to probe YouTube ad revenue for local creators

From Delfi · () Lithuanian

Translated from Lithuanian, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • Lithuania's Radio and Television Commission (LRTK) has asked the European Commission to assess the revenue Lithuanian content creators receive from YouTube advertising.
  • LRTK claims Lithuanian creators earn significantly less than their Western European and US counterparts, citing market size and advertiser spending as potential reasons.
  • The commission emphasizes the need to represent Lithuanian creators' interests as the EU develops new regulations for digital platforms.

Lithuania's Radio and Television Commission (LRTK) has formally requested the European Commission to investigate the disparity in advertising revenue received by Lithuanian content creators on YouTube. The LRTK argues that creators in Lithuania earn several times less than those in Western Europe and the United States.

While experts suggest smaller market size and lower advertiser spending in Lithuania contribute to the difference, the LRTK questions whether economic factors fully explain the gap. The commission stresses that Lithuanian creators' interests must be protected as the European Union crafts new rules for digital platforms.

Lithuanian creators receive several times less income from advertising on YouTube.

— LRTKThe LRTK's claim regarding the revenue disparity for Lithuanian content creators.

The European Commission has acknowledged the LRTK's concerns and stated they will be considered during the development of new regulations. This initiative aims to ensure that major platforms offer fair and equitable conditions to all creators across the EU, particularly addressing potential disadvantages faced by those in smaller markets.

Lithuanian creators' interests must be represented.

— LRTKThe LRTK's emphasis on advocating for local creators as EU regulations are developed.
DistantNews Editorial

Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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