Lithuania: Balcia Insurance and Kauno Žalgiris basketball club announce partnership

Balcia Insurance and the renowned Lithuanian basketball club Kauno Žalgiris have officially launched a new partnership, forging a connection based on shared principles of trust, responsibility, and long-term value creation.

Artur Senčenko, CEO of Balcia Insurance, emphasized the synergy between sports and insurance, stating, "A strong team starts with trust. In sports, it allows for bold decisions on the court, and in insurance, it provides assurance that even in the most difficult situations, you have a reliable backup." He added that the partnership reflects a common approach to responsibility and determination, and aligns with the company's ambition for international growth, given Žalgiris's prominent status across the Baltics and Europe.

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A strong team starts with trust. In sports, it allows for bold decisions on the court, and in insurance, it provides assurance that even in the most difficult situations, you have a reliable backup. Partnership with Žalgiris reflects a common approach to responsibility, determination, and long-term value creation.

This collaboration marks a significant step for Balcia Insurance in strengthening its position within the Baltic and Northern European region. The company plans to offer various benefits and create additional value for fans, clients, and business partners in conjunction with the club, which is recognized as one of the region's premier sports communities.

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We are pleased that Balcia Insurance is joining the Žalgiris partners. We value partners who strive for high standards, focus on long-term cooperation, and are guided by responsibility and trust in their activities.

Paulius Jankūnas, President of Kauno Žalgiris, expressed his pleasure in welcoming Balcia Insurance to the club's partner network. He highlighted the importance of partners who strive for high standards, focus on long-term cooperation, and operate with responsibility and trust. Jankūnas believes that the shared pursuit of improvement and lasting results will form a solid foundation for a partnership that benefits the club's community, fans, and all associated partners.

Balcia Insurance has been actively investing in innovations and digital insurance solutions to enhance customer experience. The company views this partnership with Kauno Žalgiris not just as a sponsorship but as a long-term investment in the community, offering a platform to jointly create added value for the club's supporters, clients, and business associates throughout the region.

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We believe that the common pursuit of improvement and creating long-term results will become a solid foundation for a partnership that will create value for the club's community, fans, and partners of both organizations.