Lithuanian influencer Gintarė Albrichtė faces renewed backlash over old video
Translated from Lithuanian, summarized and contextualized by DistantNews.
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- Lithuanian influencer Gintarė Albrichtė faced backlash after a two-year-old video resurfaced, showing her discussing putting her newborn to sleep.
- The video, where she described "beating" her daughter to sleep, led to an investigation by child welfare authorities at the time.
- Albrichtė is again facing online criticism as the video circulates anew, causing her significant distress.
Lithuanian influencer Gintarė Albrichtė is experiencing a wave of online criticism after a video from over two years ago resurfaced. In the clip, Albrichtė, founder of the clothing store "Marabel," discusses her method of putting her newborn daughter to sleep, using the phrase "beating" her to sleep. She later realized the phrasing was poor, but the video was copied and spread online.
At the time the video first circulated, child welfare authorities visited Albrichtė's home. The resurfacing of the video has caused her significant distress, as she is once again facing a barrage of online attacks.
The incident highlights the intense scrutiny influencers face and the lasting impact of past statements, even when context or clarification is provided. Albrichtė's distress underscores the personal toll of public backlash in the digital age.
beating her to sleep
DistantNews Editorial
Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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