Lithuanian personality's identity used in AI-generated weight-loss ad

Indrė Trusovė, a recognizable figure in Lithuania, has found her identity exploited in a disturbing advertisement created using artificial intelligence. Deepfake videos have begun circulating online, falsely portraying her as endorsing a product for weight loss.

These fabricated videos suggest that Trusovė has recommended slimming drops, even claiming that another public figure, Donata Gutauskienė, lost 14 kilograms as a result. Trusovė has stated that this is the first time she has encountered such a situation and has no connection to these misleading advertisements.

She learned about the fraudulent campaign from her followers, who started sending her links about two weeks ago. Trusovė emphasized that the information presented in these ads is entirely fictional and that she is currently seeking legal counsel to determine the appropriate course of action.

In light of this incident, a dietitian urges the public to exercise vigilance and critically evaluate online advertisements. They advise against clicking on suspicious links or trusting content that appears to be computer-generated, contains errors, or promotes dubious products, highlighting the growing threat of AI-driven misinformation.