Lithuanians become No. 1 in the Asian gaming market

Lithuanian game developer Nordcurrent has become a dominant force in the Asian mobile gaming market, securing the top spot on the iPad game charts in Indonesia, Malaysia, and China. This significant achievement follows the company's successful expansion into the US and Western European markets.

The gaming industry's global scale, now surpassing the film and music industries combined, provides a fertile ground for Nordcurrent's growth. The company's strategic marketing efforts have been key to its ascent, particularly in navigating the complexities of the dynamic Asian market.

Ada Mockutė-Jaime, Nordcurrent's Marketing Director and recipient of the 'CMO of the Year '26' award, along with her team, will share insights into the marketing approaches that have propelled them to the number one position. Their success highlights the potential for European companies to thrive in competitive international markets through targeted strategies and a deep understanding of local consumer preferences.