DistantNews
Support us
🇵🇾 Paraguay /Sports

Liverpool Signs £300 Million Shirt Sponsorship Deal with Turkish Airlines

From ABC Color · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

Newswire From a news agency New plan
  • Liverpool signed a five-year agreement making Turkish Airlines the main shirt sponsor for its men’s, women’s and academy teams from the 2027-28 season.
  • The deal is valued at £300 million, or 350 million euros, and is expected to generate £60 million a year.
  • It ends Standard Chartered’s 17-year run as the club’s shirt sponsor, although the bank will remain associated with Liverpool in other areas.

Liverpool have signed a five-year shirt sponsorship agreement with Turkish Airlines worth £300 million, or 350 million euros. The airline will become the club’s main shirt sponsor from the 2027-28 season.

Turkish Airlines will appear on the shirts of Liverpool’s men’s and women’s teams, as well as its academy sides. The agreement is expected to bring the club £60 million a year.

The deal ends a 17-year shirt sponsorship partnership with London-based bank Standard Chartered. The bank will remain linked to Liverpool in other areas, but Turkish Airlines will take the central position on the shirts.

Turkish Airlines has previously sponsored Barcelona, Borussia Dortmund and Manchester United. This is the first time it will serve as the official shirt sponsor of a club. The agreement improves Liverpool’s annual sponsorship income by about £10 million compared with the contract signed with Standard Chartered in 2010.

About this summary

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog