Local Brands Shine at BeautyFest Asia 2026 with Popbela Awards

Popbela Beauty Awards 2026, held as part of BeautyFest Asia, honored a diverse range of beauty brands and products, with a particular spotlight on local Indonesian labels. The annual event aims to appreciate the continuous innovation and relevance that beauty companies bring to Indonesian women.

This year's awards featured numerous categories, celebrating everything from skincare and makeup to fragrances and haircare. Notable winners included Wardah, which secured awards for Best Face Wash and Best Mascara, and Vaseline for Best Body Lotion. Local brands like ESQA also received recognition for their Waterproof Intense Eyeliner, while Marina was acknowledged for its Everyday Essential Hero product.

The Popbela Beauty Awards serve as a reflection of the increasingly dynamic, creative, and youth-focused beauty industry in Indonesia. By highlighting both local and international brands, the event aims to inspire further innovation and quality within the sector. The inclusion of categories like "Best Viral Product" and "Best Value For Money" acknowledges the evolving consumer landscape and the influence of digital trends.

Organizers expressed their hope that the awards continue to be a platform for appreciation and inspiration, supporting the Indonesian beauty industry's adaptation to the needs of younger generations. The event underscores the growing significance of local brands in a competitive market, showcasing their ability to meet consumer demands with innovative and relevant products.