Local Marketplace Toco Partners with Lion Parcel to Boost Online Seller Growth

Local Indonesian marketplace Toco has joined forces with logistics provider Lion Parcel to enhance its service offerings for online sellers. This strategic partnership aims to provide a wider array of shipping choices, thereby simplifying the process for merchants to manage their deliveries and boosting their competitiveness in the rapidly growing digital commerce sector.

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Online buying and selling transactions in Indonesia continue to increase, so sellers need increasingly flexible, competitive logistics services that suit their business needs.

Lion Parcel's Chief Sales Officer, Arif Wibowo, stated that the collaboration is designed to broaden access to inclusive logistics services for Indonesian businesses. "Online buying and selling transactions in Indonesia continue to increase, so sellers need increasingly flexible, competitive logistics services that suit their business needs," Wibowo said in a press release on Monday (July 13, 2026). He added that the partnership with Toco seeks to offer more flexible shipping options, enabling sellers to provide optimal customer experiences and grow their businesses more effectively.

The collaboration also serves as a strategy for Lion Parcel to expand its digital-based distribution network. Sellers on Toco will gain direct access to Lion Parcel's services within the platform. This includes a distribution network covering approximately 99 percent of Indonesia, package pickup services by couriers, and access to over 7,000 Lion Parcel agents for drop-offs. Lion Parcel offers various services, including BOSSPACK for priority delivery, REGPACK for regular service, JAGOPACK for cost-effective shipping, and BIGPACK for heavy items.

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Through collaboration with Toco, we want to present more flexible shipping service options so that sellers can provide the best experience for customers while developing their business more optimally.

Arnold Sebastian Egg, Founder and CEO of Toco, highlighted that the addition of Lion Parcel is part of Toco's ongoing efforts to develop its ecosystem and better support seller growth. "We see the need for sellers for increasingly diverse logistics options continuing to increase," Egg stated. "The presence of Lion Parcel provides a competitive shipping service alternative while helping sellers deliver a better shopping experience for customers." In addition to expanded logistics, Toco is offering sellers and MSMEs fee-free administration and a shipping discount of up to 50 percent on BOSSPACK services during July 2026 to further support their businesses.

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We see the need for sellers for increasingly diverse logistics options continuing to increase. The presence of Lion Parcel provides a competitive shipping service alternative while helping sellers deliver a better shopping experience for customers.