Lotte Cultureworks and ShowNote Forge Partnership to Produce Musicals, First Up is 'Siren'

Lotte Cultureworks, the esteemed operator of the premier Charlotte Theater, is embarking on an exciting new venture by joining forces with ShowNote, a distinguished name in performance production. This strategic alliance marks a significant step for Lotte Cultureworks, extending its influence beyond venue management into the dynamic realm of musical IP creation and production.

The partnership is poised to establish a robust, end-to-end value chain within the musical theater industry. By integrating venue operations with IP planning, content creation, and targeted marketing, Lotte Cultureworks aims to deliver unparalleled theatrical experiences to audiences. This holistic approach signifies a commitment to nurturing and expanding the musical landscape in South Korea.

The inaugural production under this collaboration will be the highly anticipated musical 'Siren.' This project holds particular significance as it represents Lotte Cultureworks' first foray into direct involvement from the conceptual stages of a production. The musical is inspired by the immensely popular KakaoPage web novel and webtoon of the same name, which have collectively garnered over 250 million views, underscoring its strong potential for success.

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Through collaboration with ShowNote, we will present a better performance experience to our audiences. Starting with the musical 'Siren,' we will expand the planning and production of various performance content.