Lotte Rent-a-Car enhances sole proprietor benefits with vehicle replacement, health check-ups

Lotte Rent-a-Car has bolstered its "My Car Plus" long-term rental package for sole proprietors, introducing two new benefits: a vehicle replacement support service and discounted health check-ups.

The "peace of mind" vehicle replacement service allows customers to renew their contracts with Hyundai or Kia vehicles after two years without incurring penalties for returning their current car. This flexibility is designed to help business owners adapt their vehicle fleet as their business operations expand or contract.

Additionally, Lotte Rent-a-Car partnered with the Korea Institute of Medical Research to offer discounted health check-ups for "My Car Plus" contract holders and one designated family member. This initiative aims to improve welfare benefits for sole proprietors, who often lack access to the comprehensive health check-ups typically provided to employees of large corporations.

Launched in November, "My Car Plus" was the first long-term rental product in South Korea specifically designed for sole proprietors. It initially offered benefits such as relaxed collateral requirements, dedicated consultants, specialized maintenance services, a free month's rental for additional or new contracts, and discounts on renewals through accumulated mileage. The product targets professionals like doctors, lawyers, and freelancers, as well as those in the service and manufacturing sectors who struggle with vehicle management and tax procedures.

Since its introduction, "My Car Plus" has received positive market reception. As of May, just seven months after its launch, the product had exceeded 1,300 cumulative contracts, establishing itself as a tailored mobility solution for self-employed individuals.