Woori Bank, SMPC launch 'Injeong Store' project to aid Seoul's small businesses

Woori Bank and the Small and Medium Enterprise Promotion Corporation (SMPC) are launching the 'Injeong Store' project, a growth support initiative for small businesses in Seoul. The program, which begins accepting applications on July 1, aims to identify and nurture 20 small business owners with significant growth potential within the city.

The 'Injeong Store' project is designed to enhance the competitiveness of selected businesses. Participants will receive support in branding, including an official 'Injeong Store' certification plaque and storyboard creation. Additionally, they will benefit from promotional costs for online marketing and personalized consulting services provided by experts.

Eligibility for the program is open to small business owners operating restaurants, cafes, beverage shops, or beauty salons within Seoul. The project emphasizes identifying businesses with future growth prospects, distinguishing itself from previous certification programs that often focused on established stores with a history, tradition, or proven quality.

Applications will be accepted from July 1 to July 13. The initiative is a collaboration involving Woori Bank's social contribution arm, the Woori Miso Financial Foundation, and the non-profit organization 'Good Influence Stores.' This project underscores a commitment to fostering local entrepreneurship and supporting the economic vitality of small businesses in the capital.