Louis Vuitton's '8m artificial waterfall' in Paris sparks backlash amid record heatwave

Paris is grappling with a record-breaking heatwave, with temperatures soaring above 40 degrees Celsius, yet luxury fashion house Louis Vuitton has drawn sharp criticism for installing a massive 8-meter artificial waterfall as a backdrop for its recent menswear fashion show.

The spectacle, held outdoors at the Cité Internationale Universitaire de Paris, a complex housing thousands of students, has been decried by local residents and politicians as a flagrant waste of water during a severe drought. The timing of the opulent display, while Parisians face water restrictions and extreme heat, has fueled public anger.

Paris Deputy Mayor Maud Lemoine stated the event sent a "wrong message" to citizens, particularly as public access to facilities was restricted for the show. Student residents also voiced frustration, highlighting the stark contrast between their living conditions and the brand's extravagant setup. "There is a perfect contradiction between our housing situation and the spectacular stage Louis Vuitton just created," said Emma Keller, a student.

This is not the first time Louis Vuitton has faced backlash for its event choices in Paris. The brand previously drew criticism for closing a historic bridge near the Louvre and Notre Dame for a fashion show. The current controversy underscores growing tensions over the commercial use of public spaces and resource management during environmental crises.