"Love You to Death" Box Office Surges to Second Place on Qixi Festival, Challenging NT$70 Million Mark

The horror film "Love You to Death" is experiencing a remarkable box office surge in Taiwan, driven by strong word-of-mouth and its popularity on Qixi Festival, also known as Chinese Valentine's Day. On the festival day (August 19), the film surpassed the continuously selling "Odyssey" to claim the second spot in daily box office rankings, demonstrating impressive momentum.

Globally, "Love You to Death" has become a significant box office phenomenon. It has grossed over $263 million in North America, ranking as the seventh highest-grossing film of the year. Worldwide, its box office earnings have exceeded $495 million, placing it ninth for the year. With a production cost of less than $1 million, the film has achieved a global return on investment nearing 500 times its budget, making it one of Hollywood's most profitable films in the last 19 years.

In Taiwan, the film's success continues to build. As of the previous day, its box office total had surpassed NT$53 million. Projections indicate that it is expected to break the NT$70 million mark by the end of this weekend. Industry observers suggest the film could even challenge the NT$100 million milestone, further cementing its status as a dark horse hit in the Taiwanese market.

The film's compelling narrative and effective marketing have resonated with audiences, leading to sold-out screenings in many theaters. Its strong performance, especially during the romantic Qixi Festival, highlights its broad appeal beyond the typical horror genre audience.