M Squared Invests 2.8 Billion Pounds in Construction, Eyes Integrated Experience at Ras El Hekma Resort

M Squared, the real estate arm of Intro Holding, is accelerating project execution and delivery in 2026, with developments spanning East and West Cairo, and the North Coast. Engineer Karim Malash, the company's CEO, revealed plans to hand over 400 units by the end of the year. This includes 100 units at the "Masyaf" project on the North Coast, backed by construction investments of 2.8 billion Egyptian pounds and targeted sales between 6.5 and 7 billion pounds.

Malash also discussed the company's expansion into the hotel sector, allocating over 650 million pounds in investments. The goal is to reach 250 hotel rooms and units at the "Masyaf" project in the North Coast. Strategic partnerships are being formed to enhance entertainment and sports services, aligning with the company's strategy to offer a distinguished living experience.

"This year is about completing what we started, but at a faster pace and with greater focus on execution and delivery," Malash stated. The company plans to launch new phases with a revised approach to maximize efficiency amidst cost challenges and cash flow fluctuations. M Squared recognizes that clients now gauge a company's seriousness by its tangible achievements on the ground. Consequently, they have strengthened execution partnerships, securing contracts for approximately 1 billion pounds with Redcon Construction for 376 units over 18 months, aiming to deliver an additional 250 units next year.

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This year is about completing what we started, but at a faster pace and with greater focus on execution and delivery.

Notably, about 65% of the units delivered at "Masyaf Ras El Hekma" last year were completed 6 to 12 months ahead of schedule, underscoring the company's reliability. M Squared is adhering to its timeline and has obtained permits for the second phase, with full project completion targeted by 2030. The company is also focused on completing deliveries for other projects, such as "Trio" in Fifth Settlement, aiming to deliver 288 units in its second phase and reach 75% completion by year-end, with approximately 250 families expected to reside there.

Malash emphasized the critical role of operations and services in project success, especially in the North Coast. "Operations and services have become the most important element in creating real value for any project," he said. At "Masyaf Ras El Hekma," M Squared is enhancing the customer experience by developing the commercial area "Ritsa," featuring restaurants and retail, and plans to add wellness, health, and sports facilities. The aim is to transform the project into a destination that extends beyond the traditional summer season through collaborations with fitness, hospitality, and restaurant management brands.

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Operations and services have become the most important element in creating real value for any project.