Madrid F1 Grand Prix aims to be a 'premium event' with focus on experience and sustainability

Madrid is gearing up to host its first Formula 1 Grand Prix in 45 years, with the event scheduled from September 11-13. Organizers are positioning the race as a "premium event" designed to offer an exceptional experience in terms of logistics, commercial aspects, and overall fan engagement.

The new semi-urban circuit, dubbed "Madring," is situated around the IFEMA (Institución Ferial de Madrid) exhibition center. Daniel Martínez, CEO of IFEMA, highlighted the significant effort invested in making the event economically viable and sustainable. He noted the importance of F1 as a platform to showcase Madrid on a global stage.

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There are people who doubted our calendar, but the support of Louise Young has been key. We have always thought of Madrid as an opportunity for development and we have made a great effort to turn it into economy and sustainability with the biggest motorsport event.

Sustainability is a key focus for the Madrid Grand Prix. The event aims to be a leader in environmental responsibility within Formula 1, targeting zero net emissions. This includes utilizing 25,000 megawatts of clean energy and expanding solar power generation with an additional five thousand megawatts of clean energy. Organizers are committed to providing a logistical advantage through clean energy and sustainability practices.

Martínez stressed the need for maximum effort to meet the high standards expected of a premium event. He stated that while F1 is a grand show, Madrid's unique contribution lies in its "local flavor," achieved through meticulous planning and logistics. The goal is to solidify Madrid's place among the elite host cities in the Formula 1 calendar.

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We have to go all out because this is going to be a premium event in terms of experience, commercial part, logistics and energy. It's a great show, but Madrid brings a local flavor achieved through logistics and planning and that is key. We have to meet that high standard and we have to play to the fullest. It is important to be a great operator and it is wonderful to be in this select club of F1.