Magasin already does it. A new hiring trend could spread to more companies

The traditional job application is under pressure. Artificial intelligence, social media and employers’ desire to put a face to applicants are helping drive a new form of recruitment.

Almost half of Danish companies believe the written application could be replaced by a video application. At Magasin, applicants have already been able to apply by video for the past six years.

The trend could now gain ground among more companies. But the development may also filter some people out, the article notes.