Magent Creates Interactive Content to Combat Ad Fatigue Using HCI and AI

In an era saturated with digital content, audiences increasingly skip advertisements, signaling a critical need for more effective marketing strategies. South Korea's Magent startup addresses this challenge by developing interactive content marketing services that blend Human-Computer Interaction (HCI) technology with artificial intelligence (AI).

Magent's approach focuses on engaging users through dynamic content, moving beyond traditional, one-way marketing. HCI, the study of how people and computers interact, forms the core of their service. By analyzing user behavior like scrolling speed and time spent on specific content areas, Magent crafts personalized and responsive marketing experiences.

This venture is supported by the Southeast Region ICT Innovation Square Expansion Project, an initiative by South Korea's Ministry of Science and ICT and the National IT Industry Promotion Agency. The project aims to cultivate digital talent and drive digital transformation within the Busan, Ulsan, and Gyeongnam regions, fostering a robust startup ecosystem.